Step Up



October is child abuse prevention month.

As we continue to distance, now more than ever, it’s everyone’s responsibility to help protect our children.

In 2009, Dilico Anishinabek Family Care introduced the Step Up campaign in Thunder Bay and District. Throughout the month of October, residents, businesses, schools, individuals and families, step up annually, to show their willingness to take responsibility for the safety, happiness and health of local children by participating in the Step Up community initiatives.

The COVID-19 pandemic has made life difficult for everyone—especially children and families. With increased family and financial stress, disrupted routines, mental health challenges, and lack of community supports, this can all jeopardize the health and happiness of children.

Step Up! There are many ways you (yes, you!) can support children and families in the community and raise awareness to create positive change this October. Dilico Anishinabek Family Care is relying on neighbours, friends and family to keep a closer eye on one another as we spend more time at home.

Step Up! Get involved. Spread the word. Get educated. Wear purple.


Ways you can Step Up in 2020:

1. Purple for Prevention Day! October 22nd

WEAR PURPLE on October 22nd. Find your favourite purple outfit! Take photos or video of your staff, family, students in purple and share them on Facebook and Instagram with #StepUpTBay and tagging @stepupThunderBay. Photos can also be submitted to:

NEW this yearPurchase your very own Step Up purple mask! Youth and adult sizes are available for purchase with contactless pick up options at one of our locations. All funding raised will support Mazinaajim Childrens Foundation. Click HERE for purchase details.


If you are a business or organization you can sign up for Go Purple for Prevention Day by submitting your organization, business or company name to:

We will send you some information on how you can participate and about the campaign.

2. Step Up & Draw Window Art Contest

Kids! Have your artwork featured in a HUGE way - on a Thunder Bay billboard.

With the help of their family, children and youth are encouraged to create a poster for their front window at home to help raise awareness about child abuse prevention and the Step Up campaign. Families can enter one of two ways:

  1. Click here to submit your entry
  2. Via Instagram or Facebook by posting a picture of the artwork on a personal account with the hashtags #StepUp2020 and #contest and tagging us: Facebook: @StepUpThunderBay Instagram: @stepup_tbay 

Get creative and help spread positive messaging. Each poster should include the Step Up feet, the colour purple and “Step Up” message.

The winning poster will get their work featured on a billboard in Thunder Bay. Get creative!

*Entry constitutes permission for Dilico Anishinabek Family Care to use participants name, picture, and entry information for purposes of advertising/marketing without compensation. Contest entrants must reside permanently in Northwestern Ontario.

3. Walk The Block For Prevention

Staying active is important for both our physical and mental health. Being active as a family can benefit everyone, especially during such a stressful time. Families should get outside and walk around the block together for prevention. They can take a look at other neighbours “Step Up and Draw” pictures. Don’t forget to wear purple!

Also check out our Step Up 2020 Activity Calendar that provides activities and things parents and caregivers can do to build relationships and strengthen connections with their children!

4. Learn the signs of child abuse. It includes physical, emotional, sexual abuse and neglect.


By stepping up, adults can help a child or give a family in crisis the support they need. It’s also important to remember that it’s not up to individuals to determine if a child is experiencing abuse. If you have concerns about a child, please call Dilico.

If you have concerns about a child, please call:
Dilico Anishinabek Family Care
Toll Free: 1-855-623-8511
(807) 623-8511
(Emergency service 24 hours a day)

Other Resources