Step Up 2018



Step Up is an annual campaign held by Dilico Anishinabek Family Care and the Children’s Aid Society of the District of Thunder Bay in support of national Child Abuse Prevention Month.

Celebrate local children and youth by nominating a Step Up Hero (see below)

Children can accomplish so much when a community steps up to support them. Let the children and youth in your life know they matter. We are all responsible for the safety, happiness and health of children and youth.

Don't forget to go Purple for Prevention on October 24th

2018 Step Up Teachers Package


**The voting is now closed.  Stay tuned to learn about this year's Step Up Award winners on November 16th**



In support of Child Abuse Prevention Month, we are inviting local businesses, organizations, families & individuals to participate in Go Purple for Prevention Day on October 24th, 2018.

On Go Purple for Prevention Day participants are asked to wear purple to support the 2018 Step Up campaign. Purple is the signature colour of child?abuse prevention.

By wearing purple, your business/company/organization and employees can show their willingness to Step Up and show children that they matter.

Participating is easy:

  1. Sign up for Go Purple for Prevention Day by submitting your organization, business or company name to: We will send you some information on how you can participate and about the campaign.
  2. WEAR PURPLE on October 24th.
  3. Take photos or video of your employees wearing purple and share them on Facebook and Instagram with #StepUpTBay. Photos can also be submitted to

Participants are also encouraged to show us new ways to Step Up. Have a bake sale, plan a child-friendly activity, or raise funds in a creative way and make a donation to the Mazinaajim Children’s Foundation/Children’s Services Foundation, or have a staff contest to raise awareness.

By stepping up, adults can help a child or give a family in crisis the help they need. Child abuse includes physical, emotional and sexual abuse and/or neglect. If you have concerns about a child, please call:

Dilico Anishinabek Family Care: 1-855-623-8511  : Emergency Services 24 hours a day (Services for Indigenous families and children)

Children’s Aid Society of the District of Thunder Bay: 1-800- 465-3905 or (807) 343-6100

If you have any questions about the Step Up campaign please contact:  or call: Blythe Haynen, Community Engagement Manager, Dilico Anishinabek Family Care- (807) 626-7950

If you are a TEACHER, please contact us for your Step Up Teacher’s Package that provides activities for students.